A fully bespoke packaging for Nexo
provides safety and reusability
BESPOKE MAGNETIC BOX DESIGN
Beautiful storage for 3 badges, created from paper and board only
Our partnership with Oblik Studio started in 2019 with their project for Nexo Employer Branding boxes. This successful project was naturally followed by a second one which already required Product Development. It involved deep knowledge in the field of paper structural design. The box aimed to hold 3 badges and a personal greeting note for Nexonians.
Another aspect of the challenge was the deadline we had to meet – for the presentation of our proposal and for the production itself.
Step by step
The box exterior design was the easiest task. In addition to the basic rigid gift box, the project includes two fully bespoke functional elements. One is the custom-shaped insert for the badges. The other is a fixed, tailored pocket for a greeting card. Both elements are made from paper.
Following a thorough project brief, we started the product development process. Its initial step included technical drawings and 3D computer models of the inner inlay for our client. The materials and style were picked. Next, some local tests helped to adapt an existing idea to the current specifics of the project.
Oblik Studio trusted us to directly start the order. The final order confirmation came after we sent one copy of a complete box from the pilot run. The copy played the part of a pre-production sample. It allowed for every detail to be tested and assessed by the client before we went into mass production.
The manufacturing required not only special handcrafting skills but also a tailored production process. Our experienced team faced the challenge to produce these boxes in less than 3 weeks. Placing each card into its pocket sleeve added to the feeling of special attention to the recipient.
Classic and invoking respect
А book-style box with magnetic closure corresponds perfectly with the magnetic clasps of the badges.
The combined use of paper offcuts and recycled paper made this box of 100% sustainable origin.
A complex inner structure
Inside each box, a tailor-made nest insert with three flexible parts holds the badges. A glued pocket provides a place to insert a folded greeting card. All movable or static parts are made from paper.
In the first place, our task was to design an insert suitable for the badges’ model specifics. The magnetic fastening involves two components, a magnet and a badge, which can be easily separated from each other. At the same time, the components need to be secure and not to move inside the box.
Fortunately, we had a recent experience with another badge project.
We had already developed a structural element for easy removal of а badge that had no magnetic fastening.
During the Product Development process, we suggested the structural design in 2 options. We presented them through 3D drawings: one with separate nests for each badge and one with a single nest for all three badges.
Option 1: box size 188 * 76 * 25 mm
Option 2: box size 148* 76* 25 mm
The designers of Oblik Studio reacted quickly to the suggestions with a comment:
“We think option 1 is mega cool, so we’re heading straight for it.”
In our Nexo badge project which included a magnetic fastening, we had to add a bottom part to the nest.
At the lifting of the badge from the stand, the magnet falls into a container.
The greeting card that accompanied the badges also required the development of an interior element Providing a custom-designed sleeve to palace the card added to the feeling of special attention to the recipient of these badges.
After the approval of a completed pilot copy, our experienced team faced the challenge to produce these boxes in less than 3 weeks.
“Once again, your team was highly responsive and the whole process of working with you was very professional and pleasant.
The construction you developed fully meets our needs, for which we are extremely grateful.
We received very good feedback from the customers and, accordingly, the Nexo Sales people were really satisfied.”
— Dimitar Protogerov,
Co-founder of Oblik Studio